Strategy. Sales. Growth.
Positioning · Customer Psychology · Go to Market · Creative Direction · Systems · Partnerships
My background in sales shapes how I look at a business.
I pay attention to what customers want, what makes them choose, where momentum is being lost, and where the business may be leaving opportunity on the table.
Brand, people, systems, customer experience, growth and budget all affect each other.
The value isn’t in doing everything. It’s knowing what deserves attention.
Selected work across strategy, growth, brand and go to market.
Select a project to explore ↓
Founder · Brand · Growth · Go to Market
Built the brand, customer journey and go to market foundation for a consumer telehealth company from pre launch through market entry. I also built the customer journey funnel.
Built and launched within telehealth across positioning, go to market, customer experience and growth.
Related: Vials + Vitals ↗
Worked on the commercial side of emerging AI products, from positioning and offers to sales strategy and market adoption.
Drawn to businesses where brand, experience and perception directly influence value.
Brand, positioning and growth through the lens of what makes people notice, understand and ultimately choose a product.
Experience across creator strategy, partnerships, audience growth and the business behind personal brands.
Also acrossInternational markets · Founder led companies · New ventures
Best suited for businesses with an existing offer, resources to invest, and the ability to execute.
PREGUNTAS FRECUENTES
I work with businesses across strategy, sales, positioning, growth, creative direction, systems and partnerships.
The scope depends on what the business needs. Sometimes that means sharpening the positioning or offer. Sometimes it means building a 3 to 6 month growth plan, improving the sales process, rethinking parts of the team, introducing better systems or identifying new opportunities.
I work with businesses at different stages, from newer ventures to established companies looking to grow, reposition, enter a new market or improve how they operate.
I may work directly with an owner, founder, investor, leadership team or existing internal team.
There are three primary ways to work together:
Strategy Intensive
A focused deep dive into the business, goals, challenges and opportunities.
Focused Project
For a specific initiative such as positioning, go to market, growth planning, creative direction or sales strategy.
Ongoing Advisory
Continued strategic support as the business makes decisions, builds and grows.
We start with what you’re trying to grow, fix, launch or change.
From there, I look across the business: customer, offer, sales process, positioning, brand, team, systems, budget, partnerships and growth opportunities.
The goal is to identify what matters most and leave with a clearer plan for what happens next.
Sometimes.
If the work calls for something I can handle directly, I may take it on. If a specialist is better suited for a piece of the work, I can help determine who should own it and how it fits into the larger plan.
Yes.
Marketing an app or a consumer product means reaching people across more than one channel. I help define who the consumer is, including age range and the rest of the profile, and I have a team for Meta and Facebook ads.
Yes.
I can work alongside an existing team, help create direction and priorities, and identify where there may be gaps, overlapping responsibilities or opportunities to simplify or automate.
Yes, from a strategic and commercial perspective.
That can include thinking through where resources should go, what is worth testing, what may be unnecessary, what can be automated or outsourced and where additional support could create leverage.
This is not financial, accounting or investment advice.
I’m not limited to one industry.
My experience and interests include telehealth, technology and AI, consumer brands, creator led businesses and luxury or hospitality.
The business problem matters more to me than fitting into one specific industry.
Yes.
Client strategy, ideas, internal information and conversations are treated with discretion.
Confidential by default. NDAs welcome.
Start with a conversation.
Tell me what you’re working on, what you’re trying to change or where you feel the business needs attention.
From there, we can determine whether a strategy intensive, focused project or ongoing advisory relationship makes the most sense.
Let’s see what we can make happen.
Let's talk →